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Beautiful South The South's Premier Lifestyle Magazine

Changing perceptions

Posted: 30th June 2016

Beautiful South meets Rebecca from Alresford’s Fitique fitness shop to discover how a fresh approach to fitness is helping to change perceptions…

What is Fitique?

Fitique is an independent fitness shop located in Alresford, dedicated to changing the way women feel about health and staying in shape, specifically the retail experience. Rebecca explains that the team’s intention is to provide an environment in which women feel comfortable in when shopping and exercising. They have massively changed perceptions in their local area of what women’s fitness is via their personal approach to the shop and their well-tailored studio fitness classes.

The team

The shop is run by three ladies, all of whom have a direct interest in fitness and who fully understand the phrase ‘practise what you preach’. They take part in the exercise classes along with their customers, offer a source of inspiration and all work hard to achieve their own personal health goals. For instance, Rebecca (who recently turned 50), completed the Ironman Majorca last month and is now training for the Ride London 100-mile bike ride in July. She believes her goals keep her focused, and prevent her from “lounging about on the sofa all day eating chocolate!”

The products

All of the products in the shop have been carefully hand-selected by the team in order to benefit their customers the most. The selection is vast and ranges from high-end designers to more affordable low-cost options. The fact they are small and independent allows them to easily hand-pick what they stock without any issues, and a member of the team is always on-hand to answer any questions and offer advice to people on what to wear, specifically tailored to them.

The classes

A range of classes are held at Fitique’s studio, all of which are low impact, helping to keep pressure off the joints. This is something they personally feel really works for their customers as most of the ladies are “not keen on the idea of jumping up and down for hours on end!”

These new and innovative classes typically take inspiration from similar institutions in London according to Rebecca, who is constantly researching and looking for new ideas. For instance, they hold Barre classes which are taught by an ex-ballerina and mostly features stretching whilst working with a ballet barre. The class improves posture and balance and is greatly beneficial when looking to create the perfect dancers body for you. Further classes include FIIT (Fitique Intense Interval Training), which is a fun and fast exercise formulated of short sharp periods of exertion followed by ‘rest’ periods which are much less high intensity. Yoga classes are also held here, as well as many more. No matter what you’re looking for, it seems almost guaranteed that you will find it here.

Future goals

Over the following years the team at Fitique intend to continue expanding their website so people are able to access their products and be inspired without coming into the store. Rebecca speaks passionately about how they wish to continue growing their collection of sportswear and exercise classes, so they can carry on catching people’s imagination and encouraging women to push themselves in terms of fitness, while also providing help and support along the way.

Fitique, 5A Broad Street, Alresford, Hampshire SO24 9AR, 01962 733154, www.fitique.co.uk