The Beautiful South Team
Beautiful South is a bi-monthly and complimentary luxury magazine. We're all excited about it – and here is some background on how it came to light.
Beautiful South is unashamedly inspired by the beautiful part of the world that I live and work in – me, being Denise Lloyd, the Managing Director of The Directory Group. My background has always been advertising and during my 30 years in the industry, I have gained a wealth of knowledge in a range of local media, including radio, directory, newspaper, print and design sales.
The Directory Group was launched 13 years ago, with the purpose of supporting and assisting hundreds of local companies to generate local business; by delivering our ten monthly publications to more than 105,000 homes along the A3 corridor, from Alton, Alresford and Petersfield down to Hayling Island and Emsworth. Our monthly publications are hand-delivered by our own distribution teams and managed by our in-house distribution manager, meaning we can ensure every issue arrives through the door on time, every time.
The reason for our success, I believe, is utter passion and determination, working proactively with our customers and offering the best marketing advice for each company, tailored to their business and budget. Whilst speaking to many business owners over the years, I have often been asked if we could produce a lifestyle publication aimed at affluent homes, something different that really stands out from the crowd.
And thus came Beautiful South, which aims to celebrate all the finest aspects of life in the South Downs – from amazing places to beautiful spaces. The magazine is hand-delivered by our own team of distributors direct through the doors of 32,000 homes in Hampshire - from Petersfield to Old Portsmouth and across the Meon Valley - and also available from selected independent outlets, with a dedicated online digital edition available to view on tablet and mobile devices.
The team working tirelessly behind the scenes, and who are instrumental to the smooth running of Beautiful South, comprise of Denise Lloyd, the Managing Director, Zoe Mirza our Graphic Designer and Danielle Beavis-Smith, our Content Manager . There's also Aimee, Karen, Sharon and Emma.
Together, we believe that by taking the same passionate and proactive approach that we apply to The Directory Group, Beautiful South offers something truly special – luxury lifestyle direct through your door.
Senior Graphic Designer
Junior Graphic Designer